Consumer Champions

Some nonprofit tips from a great blog:

1. Deliver a triple value proposition, including practical benefits, social/environmental benefits and tribal benefits (connecting to a community)

2. Paint a bigger picture, answering not just “what’s in it for me?” but also “what’s in it for me we?”

3. Be a consumer champion - let consumers take control. They’re already doing it anyway!

4. Make more out of less, because new consumers want simplicity and meaning.

5. Invite them in: They expect participation, which is the new consumption.

So, the challenge of the weekend is to draw up my "What's in it for WE?" ... besides the obvious.

Working on paperwork to incorporate Soles for Soles. I think the official name of it may become New Soles (since the official name of the Peruvian currency is Nuevos Soles).

Who knows?

Some more great nonprofit blogs: Network for Good , Vision of NPTech , Nonprofit Marketing Blog

And my favorite shirts ever: Urbarian , in case you were wondering.